Open business intelligence: on the importance of data quality awareness in user-friendly data mining.
Jose-Norberto MazónJosé Jacobo ZubcoffIrene GarrigósRoberto EspinosaRolando RodríguezPublished in: EDBT/ICDT Workshops (2012)
Keyphrases
- user friendly
- business intelligence
- data quality
- data warehouse
- business intelligence systems
- data mining
- data warehousing
- interactive data mining
- decision support
- predictive analytics
- data cleaning
- data analysis
- business information
- user interface
- data integration
- data mining techniques
- microsoft office
- knowledge discovery
- business users
- databases
- enterprise data
- data sources
- data management
- sql server
- big data
- case study
- predictive modeling
- data sets
- decision making
- decision support system
- intelligence analysis
- knowledge management
- information systems
- end users
- data mining algorithms
- data mining methods
- business rules
- machine learning