About the Use of Data Bases for Data Mining in Direct Marketing.
Christiane SchattePetra PernerPublished in: ICDM (Workshops) (2011)
Keyphrases
- direct marketing
- data mining
- data mining applications
- marketing strategies
- databases
- knowledge discovery
- database marketing
- data mining methods
- machine learning
- data analysis
- data mining algorithms
- real world
- database technology
- association rules
- data mining techniques
- data processing
- database systems
- data warehouse
- object oriented
- text mining
- distributed systems
- case based reasoning
- cluster analysis
- case study
- decision trees
- information systems