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TextGNN: Improving Text Encoder via Graph Neural Network in Sponsored Search.
Jason Zhu
Yanling Cui
Yuming Liu
Hao Sun
Xue Li
Markus Pelger
Tianqi Yang
Liangjie Zhang
Ruofei Zhang
Huasha Zhao
Published in:
WWW (2021)
Keyphrases
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neural network
sponsored search
click prediction
online advertising
search engine
sponsored search auctions
information retrieval
text retrieval
random walk
bit rate
additional features
click through rate
evolutionary algorithm
structured data
click models
search advertising