An Examination of the Effects of CRM Practices on CRM Effectiveness and Business Performance.
Jashen ChenRussell K. H. ChingPublished in: AMCIS (2005)
Keyphrases
- customer relationship management
- relationship management
- case study
- information systems
- customer retention
- data mining
- competitive advantage
- decision making
- data mining applications
- data mining technology
- marketing strategies
- business applications
- customer satisfaction
- customer segmentation
- electronic commerce
- customer service