Going with the flow: Web sites and customer involvement.
Deon NelRaymond van NiekerkJean-Paul BerthonTony DaviesPublished in: Internet Res. (1999)
Keyphrases
- website
- potential customers
- online stores
- customer behavior
- web pages
- electronic commerce
- web usability
- flow patterns
- customer service
- customer satisfaction
- web browser
- web users
- web content
- web logs
- information flow
- marketing strategies
- flow field
- internet users
- customer relationship management
- web usage
- response time
- data sets