E-Marketing on Online Social Networks and Ethical Issues.
Sharma GajendraBaoku LiPublished in: Int. J. Online Mark. (2012)
Keyphrases
- online social networks
- ethical issues
- viral marketing
- social media
- social networks
- south african
- practical issues
- social networking
- website
- social relationships
- network structure
- decision making
- social networking sites
- social relations
- data mining
- south africa
- online communities
- marketing strategies
- user activity
- social context
- information and communication technologies
- decision support system
- social ties
- malicious activities
- online social networking