The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers.
Jyh-Jian SheuKo-Tsung ChuSheng-Ming WangPublished in: Telematics Informatics (2017)
Keyphrases
- social factors
- group members
- behavioral patterns
- case study
- online shopping
- individual level
- group level
- game theory
- internal and external
- decision making
- marketing campaigns
- game theoretic
- nash equilibrium
- human behavior
- test bed
- incomplete information
- computer games
- computer graphics
- social networks
- factors that influence
- internal state
- social influences
- market segments