An Integrative Decision-Making Mechanism for Consumers' Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics.
Jesús Giráldez-CruManuel ChicaOscar CordónPublished in: Int. J. Fuzzy Syst. (2023)
Keyphrases
- decision making
- fuzzy linguistic
- group decision making
- decision makers
- database querying
- decision process
- fuzzy logic
- intuitionistic fuzzy
- logic programming
- multiple attributes
- influence diagrams
- linguistic variables
- multi criteria
- databases
- decision theory
- multiple criteria
- aggregation operators
- decision rules
- utility function
- programming language
- rough sets
- probability distribution
- genetic algorithm