Privacy-preserving targeted mobile advertising: requirements, design and a prototype implementation.
Yang LiuAndrew SimpsonPublished in: Softw. Pract. Exp. (2016)
Keyphrases
- privacy preserving
- data privacy
- privacy preservation
- privacy preserving data mining
- database
- design process
- sensitive information
- mobile advertising
- multi party
- record linkage
- vertically partitioned data
- private information
- privacy preserving data mining algorithms
- horizontally partitioned data
- partitioned data
- data perturbation
- privacy requirements
- location privacy
- differential privacy
- privacy concerns
- data model
- user interface
- website