How do digital influencers affect social commerce intention? The roles of social power and satisfaction.
Pan Pan WangQian HuangRobert M. DavisonPublished in: Inf. Technol. People (2021)
Keyphrases
- social commerce
- business models
- social web
- social capital
- social influence
- cloud computing
- technology acceptance
- social context
- social media
- influence propagation
- social networking
- social interaction
- business processes
- social factors
- social roles
- power consumption
- user satisfaction
- social networks
- social relationships
- special issue
- electronic commerce
- collective intelligence
- online communities
- databases