The Level of Harmony: A Validation Strategy for Brand & User Experience.

Anna-Katharina Frison Pamela Zotz Andreas Riener

Published in: Mensch & Computer (2017)

Keyphrases

user experience
user interface
user interaction
user behavior
mobile applications
user studies
end users
user engagement
information access
mobile services
online advertising
higher education
m learning
higher level
web queries
information systems
information retrieval