Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market.
Xiaoling LiZongshu WuQing HuangJuanyi LiuPublished in: Ind. Manag. Data Syst. (2024)
Keyphrases
- third party
- electronic commerce
- group buying
- electronic markets
- data providers
- online auctions
- market participants
- electronic marketplaces
- equilibrium strategies
- trading agents
- pricing strategies
- market segments
- comparison shopping
- decision making
- sensitive information
- competitive environment
- online stores
- reverse logistics
- search costs
- supply chain
- personal information
- product information
- service quality
- online markets
- network effects
- trading strategies
- inventory control
- incentive mechanism
- marketing strategies
- mashup
- privacy preserving
- seller agents