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A preference scoring technique for personalized advertisements on Internet storefronts.
Jong Woo Kim
Kyung Mi Lee
Michael J. Shaw
Hsin-Lu Chang
Matthew L. Nelson
Robert F. Easley
Published in:
Math. Comput. Model. (2006)
Keyphrases
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internet advertising
search advertising
comparison shopping
email
world wide
world wide web
user modeling
adaptive learning
user preferences
internet users
case study
search engine
user interface
individual user
preference elicitation
e learning
decision making