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Too few, too many, just right: Creating the necessary number of segments for large online customer populations.

Bernard J. JansenSoon-Gyo JungDianne Ramirez RobillosJoni Salminen
Published in: Electron. Commer. Res. Appl. (2021)
Keyphrases
  • small number
  • bayesian networks
  • computational complexity
  • database
  • social networks
  • artificial neural networks
  • fixed number
  • online environment