How leading retail companies and their customers can benefit from mobile solutionsusing SAP technology (Abstract Only).
Christian SchweigChristina Di ValentinPublished in: MKWI (2014)
Keyphrases
- point of sale
- intelligent mobile
- customer behavior
- customer base
- mobile devices
- mobile phone
- marketing strategies
- mobile technologies
- radio frequency identification rfid
- content providers
- internet services
- key technologies
- financial services
- customer data
- communication technologies
- market segments
- internet enabled
- mobile applications
- short message service
- supply chain
- service providers
- potential customers
- mobile agents
- customer satisfaction
- enterprise resource planning
- mobile users
- e learning
- high tech