Data mining and audience intelligence for advertising.
Ying LiArun C. SurendranDou ShenPublished in: SIGKDD Explor. (2007)
Keyphrases
- data mining
- data mining researchers
- knowledge discovery
- advertising campaigns
- data mining techniques
- machine learning
- information processing
- web intelligence
- data mining methods
- intelligence analysis
- granular computing
- data mining algorithms
- data mining for business
- online advertising
- collective intelligence
- rough sets
- intelligent systems
- homeland security
- previously unknown
- decision trees
- case study
- data analysis
- data mining applications
- pattern mining
- intrusion detection
- data warehouse
- privacy preserving data mining
- data sets
- real world
- artificial intelligence
- decision making
- national security
- computational intelligence
- association rule mining
- text mining
- knowledge discovery in databases
- fraud detection
- web mining
- data mining tasks
- preprocessing
- soft computing