Mobile Marketing - die Entwicklung des Handys zum Werbemedium der Zukunft.
Bernd MühlfriedelPublished in: HMD Prax. Wirtsch. (2005)
Keyphrases
- mobile advertising
- telecommunications industry
- mobile phone
- mobile applications
- data mining
- mobile payment
- mobile learning
- mobile devices
- social media
- website
- consumer behavior
- mobile computing
- customer relationship management
- handheld devices
- context aware
- mobile services
- location aware
- smart phones
- long term
- neural network
- mobile environments
- high tech
- predictive modeling
- mobile communication
- m learning
- intelligent mobile
- short and long term
- user experience