The role of social media in affective trust building in customer-supplier relationships.
Fabio CalefatoFilippo LanubileNicole NovielliPublished in: Electron. Commer. Res. (2015)
Keyphrases
- social media
- supply chain
- online consumer
- reputation management
- trust model
- trust evaluation
- human computer interaction
- social relationships
- customer service
- customer behavior
- decision makers
- electronic commerce
- virtual communities
- social media platforms
- social networking
- lead time
- customer relationship management
- social connections