Data Mining Cultural Aspects of Social Media Marketing.
Ronald HochreiterChristoph WaldhauserPublished in: ICDM (2014)
Keyphrases
- social media
- data mining
- social context
- social networks
- data mining applications
- data mining techniques
- customer relationship management
- direct marketing
- predictive modeling
- association rules
- rough sets
- information retrieval and data mining
- data mining technology
- data mining methods
- data mining algorithms
- decision making
- machine learning
- real world
- database marketing
- social media data
- social networking
- association rule mining
- social media platforms
- business intelligence
- pattern mining
- cross cultural
- intrusion detection
- real world events
- customer segmentation
- data warehouse
- information diffusion
- knowledge discovery in databases
- fraud detection
- user generated content
- online social networks