Critical Success Factors in Virtual-Reality Based Marketing Ecosystems.
Songyee HanGheorghita GhineaTor-Morten GrønliPublished in: MEDES (2017)
Keyphrases
- virtual reality
- critical success factors
- customer relationship management
- virtual environment
- three dimensional
- virtual world
- computer graphics
- information systems development
- data mining
- data mining technology
- data mining applications
- competitive advantage
- virtual museum
- virtual reality technology
- m learning
- virtual humans
- collaborative virtual environments
- interactive virtual
- learning objectives
- image processing
- information systems
- computer vision