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Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in Product Reviews.

Chih-Chien WangMing-Zhe LiYolande Yun-Hsiou Yang
Published in: MISNC (2015)
Keyphrases
  • perceived usefulness
  • product reviews
  • sentiment analysis
  • text classification
  • data analysis
  • user satisfaction
  • opinion mining
  • factors that affect
  • technology adoption