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Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model.

Kem Z. K. ZhangSesia J. ZhaoChristy M. K. CheungMatthew K. O. Lee
Published in: Decis. Support Syst. (2014)
Keyphrases
  • decision making
  • probabilistic model
  • prior knowledge
  • databases
  • neural network
  • expert systems
  • online shopping
  • online reviews