Loyalty of on-line bank customers.
Leif B. MethlieHerbjørn NysveenPublished in: J. Inf. Technol. (1999)
Keyphrases
- customer satisfaction
- potential customers
- switching costs
- customer relationship management
- banking industry
- customer retention
- service quality
- customer loyalty
- website
- service providers
- online shopping
- marketing strategies
- competitive advantage
- user satisfaction
- electronic commerce
- call center
- neural network
- return on investment
- ultimate goal
- decision making