Information and Communication Technology (ICT) and Adjustment of the Marketing Strategy In the Agrifood System In Italy.
Luisa SturialeAlessandro ScuderiPublished in: HAICTA (2011)
Keyphrases
- information and communication technologies
- marketing strategies
- direct marketing
- developing countries
- information society
- south africa
- cost effective
- customer satisfaction
- life cycle
- database marketing
- support systems
- customer relationship management
- digital divide
- market segments
- commercial banks
- small and medium sized enterprises
- computational intelligence
- economic development
- data mining applications
- competitive advantage
- learning systems