Customer purchase prediction in B2C e-business: A systematic review and future research agenda.
Shuixia ChenZeshui XuDuo XuXunjie GouPublished in: Expert Syst. Appl. (2024)
Keyphrases
- electronic commerce
- systematic review
- service quality
- business transactions
- business models
- potential customers
- prediction accuracy
- predicting future
- electronic business
- purchase behavior
- customer satisfaction
- customer service
- empirical studies
- churn prediction
- marketing strategies
- long term
- prediction error
- prediction model
- website
- customer loyalty
- internet shopping
- process management
- customer requirements
- prediction algorithm
- business process
- data mining
- neural network
- customer knowledge
- competitive environment
- product information
- predictive model
- real world
- data sets