An Empirical Research on the Impact of E-commerce Enterprise Reputation on Online Consumer Behavior: A Case Study of B2C Websites.
Xiangbing ChenWenfei ZhaoHaiying YouPublished in: WHICEB (2020)
Keyphrases
- consumer behavior
- website
- online consumer
- electronic commerce
- online shopping
- online services
- personalized recommendation
- purchasing behavior
- online stores
- case study
- reputation models
- marketing strategies
- knowledge management
- information systems
- web users
- statistically significant
- perceived usefulness
- business activities
- web pages