WebRanz: web page randomization for better advertisement delivery and web-bot prevention.
Weihang WangYunhui ZhengXinyu XingYonghwi KwonXiangyu ZhangPatrick Th. EugsterPublished in: SIGSOFT FSE (2016)
Keyphrases
- web pages
- website
- web documents
- web content
- web data
- display advertising
- web users
- web communities
- web information
- link analysis
- web information extraction
- web resources
- search engine
- social bookmarking
- page content
- web browsing
- web page classification
- dynamic content
- web search engines
- privacy preserving
- web logs
- web mining
- web applications
- web search
- web server
- keywords
- web objects
- returned by search engines
- hyperlink structure
- web crawlers
- home page
- usage data
- anchor text
- web graph
- web technologies
- search queries
- semi structured
- semantic web