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Knowledge discovery in a direct marketing case using least squares support vector machines.
Stijn Viaene
Bart Baesens
Tony Van Gestel
Johan A. K. Suykens
Dirk Van den Poel
Jan Vanthienen
Bart De Moor
Guido Dedene
Published in:
Int. J. Intell. Syst. (2001)
Keyphrases
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direct marketing
least squares support vector machine
knowledge discovery
data mining applications
data mining
ls svm
marketing strategies
data mining techniques
databases
data analysis
neural network
information retrieval
preprocessing
expert systems
training set
least squares
cross validation