Firm-Customer Mobile Digital Connectedness: Conceptualization, Measurement and Implications.
Maura AtapattuDarshana SederaPublished in: PACIS (2014)
Keyphrases
- competitive environment
- mobile devices
- camera phones
- mobile phone
- context aware
- electronic commerce
- mobile commerce
- mobile terminals
- handheld devices
- customer service
- tablet pc
- customer satisfaction
- mobile computing
- mobile technologies
- mobile learning
- information technology
- data mining
- digital curves
- communication technologies
- financial services
- customer requirements
- customer base