On-Demand Mobile CRM Applications for Social Marketing - Business and Technology Perspective.
Viktor KaufmanYuri NatchetoiVasily PonomarevPublished in: ICE-B (2008)
Keyphrases
- customer relationship management
- data mining technology
- telecommunications industry
- data mining
- social responsibility
- customer base
- social media
- strategic management
- customer retention
- decision making
- business environment
- marketing strategies
- intelligent mobile
- success stories
- technological innovations
- relationship management
- return on investment
- competitive advantage
- high tech
- data mining applications
- internet enabled
- social interaction
- tourism industry
- financial services
- management information systems
- communication technologies
- heterogeneous platforms
- investments in information technology
- social networks
- website
- direct marketing
- business processes
- consumer behavior
- internet and the world wide web
- information technology
- social issues
- online marketing
- mobile applications
- business models
- knowledge management
- business intelligence
- internet advertising
- social networking
- small and medium sized
- mobile technologies
- business managers
- customer behavior
- technology adoption
- business decisions
- search engine marketing