Marketing strategies of the German farm management information systems startups that reached critical mass.
Anna IversenPublished in: GIL Jahrestagung (2019)
Keyphrases
- marketing strategies
- management information systems
- critical mass
- decision support system
- social capital
- information systems
- information management
- support systems
- life cycle
- customer satisfaction
- human resources
- virtual communities
- customer relationship management
- information technology
- search engine optimization
- competitive advantage
- computational intelligence
- user satisfaction
- computer science
- website
- knowledge base
- databases