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Effect of appeal orientation in sponsored ad forwarding on a microblog platform.

Chenyan GuYunjie Calvin XuMinghui Yao
Published in: Internet Res. (2020)
Keyphrases
  • sponsored search
  • real time
  • social media
  • social networks
  • search engine
  • targeted advertising
  • information systems
  • website
  • multiscale
  • cost effective
  • position and orientation
  • overlay network