Fairness Issues in Algorithmic Digital Marketing: Marketers' Perceptions.
Veronika PavlidouJahna OtterbacherStyliani KleanthousPublished in: EMCIS (2022)
Keyphrases
- marketing strategies
- direct marketing
- online marketing
- database marketing
- key issues
- data mining
- customer relationship management
- customer retention
- long term
- internet advertising
- game theory
- website
- marketing campaigns
- digital media
- social media
- customer satisfaction
- life cycle
- customer base
- resource allocation
- information technology