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Bilateral "pricing" for consultation companies' competition considering customers' switching behavior.
Junchang Li
Jiantong Zhang
Hongzhen Song
Published in:
RAIRO Oper. Res. (2023)
Keyphrases
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network effects
marketing strategies
optimal pricing
potential customers
customer behavior
behavior patterns
customer data
service providers
human behavior
customer satisfaction
market share
marketing campaigns
customer base
banking industry
market segments