Mining Association Rules Based on Cloud Model and Application in Credit Card Marketing.

Yan-li Zhu Yu-Fen Wang Shun-Ping Wang Xiao-juan Guo

Published in: APWCS (2010)

Keyphrases

credit card
mining association rules
cloud model
transaction data
data mining
website
association rules
data mining techniques
databases
fraud detection
transactional data
mobile payment
discovering association rules