Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search.
Su YanWei LinTianshu WuDaorui XiaoXu ZhengBo WuKaipeng LiuPublished in: WWW (2018)
Keyphrases
- sponsored search
- retrieval framework
- search engine
- click through rate
- keywords
- retrieval model
- relevance feedback
- video retrieval
- user queries
- click prediction
- online advertising
- contextual advertising
- object retrieval
- retrieval systems
- click models
- information retrieval
- retrieval process
- keyword search
- web search
- matching scheme
- web search engines
- user experience
- search behavior
- video database
- active learning
- product search
- visual features
- test collection
- retrieval effectiveness
- language model
- information retrieval systems
- relevant documents
- document retrieval
- semantic information
- log data
- query logs
- context aware
- web pages
- keyword extraction
- vector space