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Mechanisms of Green Product Advertisements on Xiaohongshu that Influence Consumers' Purchase: Exploring Green Product Strategies.
Jingwen Wang
Cong Cao
Published in:
HCI (46) (2023)
Keyphrases
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product information
internet shopping
consumer behavior
product design
comparison shopping
purchase decision
life cycle
decision making
production planning
online retailers
product reviews
positive or negative
product recommendation
consumer reviews