The Influence Of User Interaction And Participation In Social Media On The Consumption Intention Of Niche Products.
Yi DingChee Wei PhangChenghong ZhangPublished in: PACIS (2012)
Keyphrases
- user interaction
- social media
- user participation
- viral marketing
- user behavior
- information diffusion
- social media content
- online communities
- consumer products
- user studies
- user feedback
- social activities
- user input
- user interface
- user experience
- user generated content
- social networking
- long tail
- interactive image segmentation
- decision making
- online social networks
- usage data
- interactive segmentation
- social networks
- social influence
- perceived risk
- information retrieval
- big data
- personality traits
- social interaction
- image segmentation
- knowledge base