Customer journeys on Online Purchase: Search Engine, Social Media, and Third-Party Advertising.
Wenjing DuanJie ZhangPublished in: PACIS (2014)
Keyphrases
- third party
- social media
- search engine
- online marketing
- marketing strategies
- electronic commerce
- online advertising
- marketing campaigns
- online stores
- consumer behavior
- purchase behavior
- online retailers
- social media sites
- internet marketing
- sensitive information
- search engine optimization
- web search
- online resources
- internet advertising
- search engine marketing
- social networks
- sponsored search
- web search engines
- information retrieval
- potential customers
- reverse logistics
- mashup
- customer loyalty
- internet shopping
- customer relationship management
- product information
- online shopping
- customer satisfaction
- social networking
- display advertising
- data providers
- online services
- social networking sites
- web applications
- website
- web pages
- outsourced databases