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The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement.

Ching-Jui KengTze-Hsien LiaoYu-I Yang
Published in: Electron. Commer. Res. (2012)
Keyphrases
  • user experience
  • genetic algorithm
  • decision making
  • decision trees
  • supply chain
  • immersive environments