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Advertising Effectiveness in Social Networking Sites: Social Ties, Expertise, and Product Type.
Klarissa T. T. Chang
Chen Wen
Bernard C. Y. Tan
Published in:
IEEE Trans. Engineering Management (2012)
Keyphrases
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social networking sites
online social networks
social ties
social relationships
social networking
social networks
social interaction
data mining
machine learning
internet users
young adults
data streams
social media
network structure
content analysis
link prediction