Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model.
Fouad El OuardighiGustav FeichtingerDieter GrassRichard F. HartlPeter M. KortPublished in: J. Optim. Theory Appl. (2016)
Keyphrases
- computational model
- high level
- probability distribution
- formal model
- high quality
- parameter estimation
- probabilistic model
- information retrieval
- experimental data
- theoretical framework
- management system
- cost function
- genetic algorithm
- objective function
- similarity measure
- process model
- mathematical model
- neural network
- autoregressive