Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study.
Jiaqin YangXihao HeHuei LeePublished in: Int. J. Mob. Commun. (2007)
Keyphrases
- mobile phone
- comparative study
- group dynamics
- mobile devices
- social dynamics
- social influence
- social factors
- mobile phone users
- social networks
- mobile users
- individual level
- social interaction
- smart phones
- mobile applications
- cellular phone
- mobile learning
- m learning
- social media
- mobile technologies
- factors influencing
- text entry
- electronic commerce