Towards an Insight Into Customer Behavior in Virtual Brand Communities: An Investigation of Personal and Community Characteristic Factors.
Thi Bich Hanh TranQuynh-Anh NguyenTrung Thanh LeQuang Hieu NguyenKhanh Son NguyenHuy Hung DinhPublished in: Int. J. E Bus. Res. (2022)
Keyphrases
- customer behavior
- knowledge communities
- community members
- community structure
- community detection
- learning community
- web communities
- transactional data
- online communities
- virtual communities
- behavior patterns
- historical data
- customer service
- knowledge sharing
- log files
- complex networks
- customer data
- customer base
- social networks
- data mining
- credit card
- web logs
- knowledge discovery
- domain knowledge