Product Adoption in Online Social Network.
Yunjie (Calvin) XuCheng ZhangLing XueLay Lan YeoPublished in: ICIS (2008)
Keyphrases
- online social networks
- social networks
- viral marketing
- early adopters
- social media
- network structure
- social relationships
- social relations
- social networking
- online social networking
- e government
- information technology
- user activity
- competitive market
- community formation
- information systems
- social networking sites
- life cycle
- social network analysis
- social ties
- technology adoption
- online social media