Cluster Analysis of E-Commerce Customer Profiles Based on Trust Perception.
Kanokwan AtchariyachanvanichNoboru SoneharaPublished in: SAINT (2008)
Keyphrases
- cluster analysis
- electronic commerce
- customer loyalty
- data mining
- categorical data
- electronic marketplaces
- online retailers
- data clustering
- reputation models
- service quality
- customer preferences
- potential customers
- product information
- k means
- clustering method
- consumer behavior
- online stores
- clustering algorithm
- customer satisfaction
- customer relationship management
- unsupervised learning
- trust relationships
- factor analysis
- data analysis
- clustering analysis
- marketing strategies
- correlation analysis
- hierarchical latent class models
- data mining techniques
- fuzzy c means
- cluster validity
- fuzzy clustering
- electronic markets
- online shopping
- databases