Online Advertising Revenue Forecasting: An Interpretable Deep Learning Approach.
Max WürfelQiwei HanMaximilian KaiserPublished in: IEEE BigData (2021)
Keyphrases
- deep learning
- online advertising
- sponsored search
- display advertising
- contextual advertising
- user behavior
- unsupervised learning
- unsupervised feature learning
- behavioral targeting
- mental models
- click through rate
- advertising campaigns
- machine learning
- user experience
- weakly supervised
- semi supervised
- viewpoint
- multiscale
- computer vision
- deep architectures
- search advertising
- search engine