Login / Signup

Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention: An Empirical Study.

Reshma FarhatBilal Mustafa KhanAhmad Faraz Khan
Published in: Int. J. Green Comput. (2012)
Keyphrases
  • purchase intention
  • online shopping
  • artificial intelligence
  • product quality
  • online stores