Market basket analysis - a data mining application in Indian retailing.
M. HemalathaPublished in: Int. J. Bus. Inf. Syst. (2012)
Keyphrases
- market basket analysis
- data structure
- data mining applications
- data mining
- data mining systems
- data warehousing
- knowledge discovery
- data mining techniques
- data mining methods
- customer relationship management
- data mining tools
- data analysis
- data mining algorithms
- database
- feature extraction
- machine learning
- social network analysis
- knn
- end users
- relational databases
- association rules
- information technology