Ads by whom? ads about what?: exploring user influence and contents in social advertising.
Jaimie Yejean ParkKyoung-Won LeeSangyeon KimChin-Wan ChungPublished in: COSN (2013)
Keyphrases
- targeted advertising
- online advertising
- display advertising
- contextual advertising
- behavioral targeting
- user behavior
- sponsored search
- user experience
- social interaction
- social networks
- social influence
- search advertising
- click through rate
- web content
- long tail
- personality traits
- social networking
- user satisfaction
- user preferences
- click prediction
- information retrieval